Recipe for Success

An Insider's Guide to Bringing Your Natural Food to Market

 Recipe for Success

Author: Abigail Steinberg
Pub Date: November 2015
Print Edition: $18.95
Print ISBN: 9780814436868
Page Count: 188
Format: Paper or Softback
e-Book ISBN: 9780814436875

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Back Cover Copy

Get out of the kitchen—and into the stores!

Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it’s gluten-free. . . .With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstacles—unless you have the guidance of someone who’s been there and done it.

Who is your target market? What sets your product apart? What’s your perfect price point? Recipe for Success gives you the benefit of an expert’s in-depth experience, taking you from initial conception to cashing out—and covering everything in between. Filled with real-life examples, the book helps you:

• Package and launch your product

• Work effectively with distributors

• Win the fiercely competitive battle for store placement

• Prepare for trade shows

• Deal with slotting fees, “free fills,” promotions, discounts, and demos

• Negotiate broker partnerships

• And more

Make no mistake: The natural foods industry is not user friendly, but with this indispensable guide you can avoid the common—and highly expensive—traps many start-ups fall into . . . and make your dream business a delicious reality.

Abigail Steinberg is a senior executive in the natural foods industry. As a specialist in the natural products arena, Steinberg has offered her expertise to companies at various stages. Always sales driven, she was instrumental in scaling up the natural soda company Zevia for its ultimate venture capital sale and acquisition.

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