Lead with Purpose

Giving Your Organization a Reason to Believe in Itself

 Lead with Purpose

Author: John Baldoni
Pub Date: November 2011
Print Edition: $18.95
Print ISBN: 9780814436608
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814417393

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Can you describe the purpose of your organization in a single sentence? More importantly…can your employees?

When an organization succeeds, it’s because the people who drive it know what they do and why they do it. As a leader, it’s your job to provide your people’s work with meaning. Yet the kind of attitude, commitment, and direction found in a workplace led by a clear sense of shared vision and direction is found at only the most successful, top tier organizations.

Based on in-depth research and interviews with business executives in multiple sectors—and featuring practical steps you can take to instill a sense of purpose throughout your organization—Lead with Purpose gives you the insight and guidance you need to ensure that your company succeeds in the new world economy.

Lead with Purpose illuminates the essential actions you must take to turn a sense of collective direction into a strategic advantage for you and your people, including how to:

• Instill purpose in others. Develop your peoples’ talents and skills, and harness their creativity and desire to succeed.

• Make your employees comfortable with ambiguity. In today’s business world, black and white is a luxury. Gray is the new norm. Live with it.

• Turn good intentions into great results. Turn ideas into practical applications that satisfy customer needs.

• Make it safe to fail (as well as prevail). It is ingenuity that turns ideas into practical concepts. Successful companies allow their work forces to experiment.

• Develop the next generation. The time to develop the next generation of leaders is now. Integrate leadership development into management as an ongoing process.

You’ll learn how to instill a sense of ownership from the top down, ensure that organizational purpose is understood and acted upon by all your people, encourage resourcefulness and flexibility, and communicate a narrative that will drive your organization from one success to another.

It’s your responsibility to provide those around you with a shared, focused sense of engagement and direction. This book provides you with a proven blueprint for leading your organization clear-eyed into the future.

JOHN BALDONI is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss, and Great Motivation Secrets of Great Leaders. John is much in demand as a speaker, and in 2011, Leadership Gurus International ranked him No. 11 on its list of top 30 global leadership experts. John is a regular online contributor to Harvard Business Review and Bloomberg/Businessweek.

His leadership resource website is www.johnbaldoni.com.

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