Lead with Purpose

Giving Your Organization a Reason to Believe in Itself

 Lead with Purpose

Author: John Baldoni
Pub Date: November 2011
Print Edition: $18.95
Print ISBN: 9780814436608
Page Count: 224
Format: Paper or Softback
e-Book ISBN: 9780814417393

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What would you give to have an entire company full of committed employees willing to go the extra mile, working together as a unified force to fulfill a shared sense of mission? Filled with practical tips and featuring illuminating stories, interviews, and profiles of leaders from a variety of fields, Lead with Purpose shows you how to provide renewed focus and improved direction…and shape the destiny of your organization.


“The capacity to imagine and articulate exciting future possibilities is the defining competence of leaders. It’s also the toughest of all skills for leaders to learn. That’s what makes John Baldoni’s new book, Lead with Purpose, so vitally important. It focuses on the one thing that makes leaders leaders—giving people a reason to believe and a reason to commit themselves to something meaningful and significant. This book is just a delight to read. John writes with elegance and ease about the solid evidence, valid principles, and practical ways in which real-life leaders bring purpose to life. I highly recommend that you make this one of your must-read books of the year.”— Jim Kouzes, coauthor of the bestselling The Leadership Challenge and The Truth About Leadership, Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University

Lead with Purpose inspires and instructs with research, interviews, stories, examples, reflective questions, lessons, and action steps.”— Dan McCarthy, Director, Executive Education Programs, The Whittemore School of Business and Economics, University of New Hampshire

“Without a doubt, Lead with Purpose will help you reconnect to your own purpose and be a better leader for it.” — Ora Pescowitz, M.D., Executive Vice President for Medical Affairs, University of Michigan; CEO, U-M Health System

“Purpose drives passion and superior results. John Baldoni reminds us that meaning can be found in our work, no matter what it is we do. Lead with Purpose will change the way you lead for the better.” — Chester Elton, bestselling author of The Carrot Principle and The Orange Revolution

“Anyone who wants to learn to lead effectively in this new era will be glad they made time to read Lead with Purpose!” — Ari Weinzweig, cofounder of Zingerman’s, named “coolest company in America,” Inc. magazine; author of A Lapsed Anarchist's Approach to Building a Great Business

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