Millennials with Kids
Marketing to This Powerful and Surprisingly Different Generation of Parents
Authors: Jeff Fromm, Marissa Vidler
Pub Date: August 2015
Print Edition: $24.95
Print ISBN: 9780814436585
Page Count: 240
e-Book ISBN: 9780814436592
Buy the book:
Table of Contents
Chapter 1: Who Are They Now? 7
Chapter 2: Welcome to the Ization Nation 47
Chapter 3: Fifty Shades of Your Brand 87
Chapter 4: The Power of Energy 119
Chapter 5: The Middle of the Road Could Be the End 157
Chapter 6: Spotlight on Millennial Dads 193
About the Authors 225
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org