Millennials with Kids

Marketing to This Powerful and Surprisingly Different Generation of Parents

 Millennials with Kids

Authors: Jeff Fromm, Marissa Vidler
Pub Date: August 2015
Print Edition: $24.95
Print ISBN: 9780814436585
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814436592

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Table of Contents

CONTENTS

Foreword ix

Acknowledgments xiii

Introduction 1

Chapter 1: Who Are They Now? 7

Chapter 2: Welcome to the Ization Nation 47

Chapter 3: Fifty Shades of Your Brand 87

Chapter 4: The Power of Energy 119

Chapter 5: The Middle of the Road Could Be the End 157

Chapter 6: Spotlight on Millennial Dads 193

Afterword 201

Notes 203

Glossary 211

Index 217

About the Authors 225

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