Millennials with Kids
Marketing to This Powerful and Surprisingly Different Generation of Parents
Authors: Jeff Fromm, Marissa Vidler
Pub Date: August 2015
Print Edition: $24.95
Print ISBN: 9780814436585
Page Count: 240
e-Book ISBN: 9780814436592
Buy the book:
“Fromm and Vidler offer a wide range of practical takeaways and strategies for marketers in this in-depth analysis of the Millennial parenting mind-set.” --Publishers Weekly
"For marketers, brand strategists, start-up entrepreneurs, and business leaders, Millennials with Kids is a riveting revealing guide well worth the investment and time." --Retail Observer
"There's a lot to learn here...Millennials are the biggest generation this country has ever seen, and no business can afford to ignore them." --Web.com
“The book is a good starting point for retailers looking to craft a marketing plan and a dialogue with this important demographic.” --The Gourmet Retailer
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