Millennials with Kids

Marketing to This Powerful and Surprisingly Different Generation of Parents

 Millennials with Kids

Authors: Jeff Fromm, Marissa Vidler
Pub Date: August 2015
Print Edition: $24.95
Print ISBN: 9780814436585
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814436592

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Review Quotes

"For marketers, brand strategists, start-up entrepreneurs, and business leaders, Millennials with Kids is a riveting revealing guide well worth the investment and time." --Retail Observer

"There's a lot to learn here...Millennials are the biggest generation this country has ever seen, and no business can afford to ignore them." --Web.com

“The book is a good starting point for retailers looking to craft a marketing plan and a dialogue with this important demographic.” --The Gourmet Retailer

“Fromm and Vidler offer a wide range of practical takeaways and strategies for marketers in this in-depth analysis of the Millennial parenting mind-set.” --Publishers Weekly

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org