Millennials with Kids
Marketing to This Powerful and Surprisingly Different Generation of Parents
Authors: Jeff Fromm, Marissa Vidler
Pub Date: August 2015
Print Edition: $24.95
Print ISBN: 9780814436585
Page Count: 240
e-Book ISBN: 9780814436592
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ADVANCE PRAISE FOR MILLENNIALS WITH KIDS
“Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date.”— Rebecca Zogbi, Vice President, Global Consumer & Business Insights, Dunkin’ Brands Group, Inc.
“Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa’s exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand.”— Sharon John, CEO, Build-A-Bear Workshop
“Millennials with Kids is a marketer’s go-to guide for understanding the dramatic shifts taking place as this powerful consumer group matures into parenthood. Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm and Vidler offer useful insight into the values, attitudes, and behaviors that shape this pragmatic generation.”— Donald J. Hall, Jr., President and CEO, Hallmark
“A must-read for those who hope to gain insight into the Millennial generation, specifically, Millennials with kids. You’ll walk away with actionable insights and examples to move you rapidly forward.”— Barry Westrum, Chief Marketing Officer, International Dairy Queen
“Jeff was ahead of the trend when he wrote Marketing to Millennials and now he is at it again with his latest addition, Millennials with Kids. He and Marissa provide a highly detailed look at the growing Millennial parent population and offer approachable and realistic tactics and recommendations that brands can implement in their own marketing strategies today.”— Jonah Berger, Associate Professor of Marketing, the Wharton School of University of Pennsylvania, and author of Contagious: Why Things Catch On
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