Venture Mom

From Idea to Income in Just 12 Weeks

 Venture Mom

Author: Holly Hurd
Pub Date: August 2015
Print Edition: $17.95
Print ISBN: 9780814436387
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814436394

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Table of Contents


Acknowledgments vii

Preface ix

Introduction xiii

Part I: F igure Out What You Want to Do 1

1. Week 1: Discover Your Venture 3

2. Week 2: Get Input from Friends and Family 16

3. Week 3: Do Your Research 26

Part II: Getting Organized 39

4. Week 4: Name Your Venture 41

5. Week 5: Develop Your Brand (This Is the Fun Part) 52

6. Week 6: Price Your Product 64

7. Week 7: Take It to the Web 80

Part III: Put It Out There 91

8. Week 8: Tell the World 93

9. Week 9: Join the Blogosphere 108

10. Week 10: Do Some Social Media Networking 121

11. Week 11: Do Some Real-Life Networking 134

12. Week 12: Ka-ching! Get Your First Sale 148

Part IV: Venture Paths to Success 157

13. Make the Time and Reap the Rewards 159

14. Serving Up Food and Drink 164

15. Service Ventures 170

16. The Mother of All Ventures: Children’s Products 177

17. Creative Classes for Kids 184

18. Fashion-Forward Ventures 191

19. Ventures in Home Décor 199

20. Say What You Want to Say: Publishing Ventures 205

21. Your Art, Your Venture 214

In Closing 219

Resources 221

Index 225

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