Business Strategy (The Brian Tracy Success Library)
Author: Brian Tracy
Pub Date: April 2015
Print Edition: $9.95
Print ISBN: 9780814436271
Page Count: 112
e-Book ISBN: 9780814436288
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We all have turning points in our lives, after which nothing
is ever the same. When I was in my twenties, I stumbled
across the subject of goals. Within thirty days my life had
Over the years, I studied goals and learned how important
they were for both business and personal success. One of the
discoveries that astonished me was finding that less than 3
percent of people at all levels of business and industry have
clear, specific, written, time-bounded goals for their lives
that they are working toward on a daily basis.
As I began to implement goal setting in my own life and
experience the remarkable changes that working toward
clearly defined goals can bring about, I became interested in
the subject of strategy, especially business strategy, which is
really business goal setting. For many years, I have studied
the leading military generals of history and how they used
strategic thinking to achieve extraordinary victories, sometimes
against overwhelming odds.
Over the last three decades, I have worked with more
than 1,000 of the world’s largest corporations, and over
10,000 small and medium-size businesses. I became
fascinated by the subject of strategic planning and the impact
it can have on an organization of any size.
What I discovered was that most companies have no
strategic plan at all. What they have is a budget. They have
sales projections. They have operational plans. They have
hopes, dreams, and aspirations, but in terms of crystallizing
the future of the organization and deciding how they are
going to get from where they are to where they want to go,
very few companies have a genuine strategic plan.
Business Model Innovation
We are living in an age of the most dramatic change in all of history.
What worked very well for some companies for a long time
does not work at all today. Companies like Blockbuster and
Borders Books went from market leaders to bankruptcy in just
a couple of years when the business environment changed.
Today, business model innovation is one of the hottest
subjects determining business success or failure. According
to the experts, fully 80 percent of companies today are
attempting to survive and thrive with obsolete business models.
Just look at what is happening to newspapers, magazines,
and traditional media of all kinds. They are in serious trouble.
Your Most Important Work
What is the most important work that you do? The answer is
“thinking.” Your ability to think clearly about who you are,
what you want, and how to create a wonderful future for
your business is more important than anything else you can
do. In the pages ahead, I will share with you some of the
most powerful, helpful, and important ideas that have ever
been developed in the subject of strategic planning. You will
learn how to think better, with greater clarity, and make better
decisions about the future of your business than perhaps
you ever have before.
With each idea or insight, you will think of your own ideas
about actions that you can take immediately to get better
results. You will see things that you can change or improve in
your business, starting immediately. Whether you are a one-
person company or an international giant, when you and the
people around you practice the principles of Business
Strategy, you will find that you can accomplish more in a few
years than organizations without this capacity are able to
accomplish in five or ten years, if ever.
By thinking and acting strategically, you will increase
your profitability and the level of satisfaction that you get
from your company and your career. You will increase your
overall levels of quality and market penetration. More than
anything else, you’ll have a tremendous feeling of being in
control of your personal and business destiny. You will be
able to look back every year or two and say, “This is exactly
where we wanted to be.”
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