Business Strategy (The Brian Tracy Success Library)
Author: Brian Tracy
Pub Date: April 2015
Print Edition: $9.95
Print ISBN: 9780814436271
Page Count: 112
e-Book ISBN: 9780814436288
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Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization—mapping a clear path from where the company stands today to where you wish it to be.
It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:
• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Gain valuable insight with market share/market growth and strategy/operations matrices
• Define themselves in relation to their competition - Utilize the concept of “driving force”
• Anticipate crises
• Reposition their business with new products, services, and technologies
• Measure success via clear financial objectives
• And more
Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.
About the Author
BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
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