The Little Book of Big PR

100+ Quick Tips to Get Your Business Noticed

The Little Book of Big PR

Author: Jennefer Witter
Pub Date: October 2014
Print Edition: $9.95
Print ISBN: 9780814436219
Format: Paper or Softback
e-Book ISBN: 9780814434376

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Table of Contents

CONTENTS

Foreword xi

Acknowledgments xiii

Introduction xv

Chapter 1: Self Branding 1

Case Study: Building Success--


How One Real Estate Broker Did It 11

Chapter 2: Media Relations 13

Case Study: Media Relations as a

Business-Building Tactic 28

Chapter 3: Social Media 30

Case Study: Food for Thought 44

Chapter 4: Networking 47

Case Study: Networking + 


Authenticity = Business 58

Chapter 5: Speaking Engagements 61

Case Study: Enhancing Your 


Professional Stature 77

Chapter 6: Cause-Related Marketing 79

Case Study: Love Fights Hunger 84

Chapter 7: Selecting a PR Agency 87

Case Study: Decisions, Decisions 94

Endnotes 99

Index 101

About the Author 109

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