How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Author: Mike Smith
Pub Date: November 2014
Print Edition: $24.95
Print ISBN: 9780814434994
Page Count: 224
e-Book ISBN: 9780814449011
Buy the book:
“Mike Smith has done a terrific job of laying out the world of digital marketing in consumable and digestible chunks.” --60 Second Communications
“…provides an eye-opening explanation of ‘behavioral targeting’ the technique ad firms use to track, analyze and exploit the detailed information people leave about themselves online.” --Reuters
“The book is engaging and well written. It gives a very good overview of the evolution of digital advertising…” --ProlificWisdom.com
“This book is written for everyone who wants to know more about analytics—and how to benefit from their use.” --Banking Exchange
"...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp
“…great exploration of the digital landscape and the dynamics of electronic media presentation and how these can be exploited to maximize your online marketing.” --The Coach Casebook
Gold Winner in the Advertising Category 2015 Axiom Book Awards
“No matter how you feel about advertising, the technology is fascinating and the author does an excellent job of explaining how it works.” --Online Searcher
“The [book], largely distilled from approximately 400 interviews, is grounded in numerous examples that clarify and elaborate upon the complexities of new digital media.” --Choice
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