How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Author: Mike Smith
Pub Date: November 2014
Print Edition: $24.95
Print ISBN: 9780814434994
Page Count: 224
e-Book ISBN: 9780814449011
Buy the book:
“No matter how you feel about advertising, the technology is fascinating and the author does an excellent job of explaining how it works.” --Online Searcher
“The [book], largely distilled from approximately 400 interviews, is grounded in numerous examples that clarify and elaborate upon the complexities of new digital media.” --Choice
“Mike Smith has done a terrific job of laying out the world of digital marketing in consumable and digestible chunks.” --60 Second Communications
“…provides an eye-opening explanation of ‘behavioral targeting’ the technique ad firms use to track, analyze and exploit the detailed information people leave about themselves online.” --Reuters
“The book is engaging and well written. It gives a very good overview of the evolution of digital advertising…” --ProlificWisdom.com
“This book is written for everyone who wants to know more about analytics—and how to benefit from their use.” --Banking Exchange
"...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp
“…great exploration of the digital landscape and the dynamics of electronic media presentation and how these can be exploited to maximize your online marketing.” --The Coach Casebook
Gold Winner in the Advertising Category 2015 Axiom Book Awards
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