Harvesting Intangible Assets

Uncover Hidden Revenue in Your Company's Intellectual Property

 Harvesting Intangible Assets

Author: Andrew J. Sherman
Pub Date: October 2011
Print Edition: $24.95
Print ISBN: 9780814434987
Format: Paper or Softback
e-Book ISBN: 9780814417003

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Table of Contents




CHAPTER 1 The Intellectual Capital Agrarian

Time to Market

Balance Sheets: An Archaic Measure of a

Company’s True Intrinsic Value

The Tomato Exercise

Challenges for the New Agrarian

A Commitment to New Agrarianism

CHAPTER 2 Planting the Seeds: Fostering a Culture of


Building a Genuine Culture of Innovation

Leadership and Governance Principles for

Fostering a Culture of Innovation

Leadership Archetypes in Fostering a Culture

of Innovation

Building Agrarian Teams

Best Practices in Fostering and Maintaining a

Culture of Innovation

CHAPTER 3 Irrigating the Field: Embracing


Intrapreneurship and Leadership


Why Does Intrapreneurship Go Ignored or

Misunderstood in So Many Companies?

CHAPTER 4 Caring for the Fruits of the Harvest:

Intellectual Asset Management (IAM)

What Is Intellectual Asset Management?

Building an Effective IAM System

Conducting an IP Audit

Measuring the Results of Innovation

Key Quantitative Metrics in Measuring


CHAPTER 5 Building Fences to Protect Your Turf:

Developing a Legal Strategy

Legal Management of Intellectual


The Allocation of Legal Budgets

Understanding Intellectual Property



Trademarks and Service Marks


Trade Secrets

Trade Dress

Can This Business Model Be Sustained?

CHAPTER 6 Separating the Wheat from the Chaff:

Readying Crops for the Market

Some Best Practices and Common


A Reality Test for Effective Agrarianism

Inventor’s Syndrome

Pilots and Pioneers

Some Lessons from Companies That Are

Particularly Strong at New Product


A Four-Step Filtering Tool

CHAPTER 7 Bringing the Crops to the Marketplace: An

Overview of Strategic Alternatives

Four Critical Steps in Building an Agrarian

Leveraging Plan

Best Practices in the Development of the


CHAPTER 8 Harvesting the Power of Intellectual Capital

Leveraging: Cooperatives, Customers,

Channel Partners, Licensing, Joint Ventures,

and Franchising

Cooperatives and Consortiums

Patent Pooling

Open Sourcing and Open Platforming

Crowdsourcing and the Wisdom of


Building Effective Multiple-Channel Partner


Joint Ventures and Strategic Partnering

Licensing Strategies to Drive Revenues and



CHAPTER 9 The Global Intellectual Asset Frontier

The Global Landscape

Brick Innovation Walls for the ‘‘BRICS’’

Intellectual Capital Agrarianism and Global

Economic Development

Stages of International Expansion

Compliance Programs

Advantages and Disadvantages of Various

Forms of Doing Business Overseas

CHAPTER 10 The Future of Innovation

The STEM Initiatives

Diversity and Innovation

Faster, Better, Cheaper, Easier

(Choose Two)

Consumers Know What They Want

(Just Ask Them)

The Power of 80,000

Beyond Our Field of Vision

Spend Smarter, Not Bigger

Leveling the Playing Field

The Singularity Movement and the

Conveyance of Man and Machine

Going Private?

Bigger Bang for the Taxpayer’s Buck

Does Size Really Matter?

If You Want Big Ideas, Go to Where the Big

Brains Live

Learning from Our Agrarian Brethern

Head in the Clouds

Web 3.0 by 2013

Appendix Directory of Licensing Resources, Exchanges,

and Agents


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