Harvesting Intangible Assets
Uncover Hidden Revenue in Your Company's Intellectual Property
Author: Andrew J. Sherman
Pub Date: October 2011
Print Edition: $24.95
Print ISBN: 9780814434987
Format: Paper or Softback
e-Book ISBN: 9780814417003
Buy the book:
“You will come away with a much better practical sense of how intangible fit into business strategy and how to develop that strategy….Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read.” --The Intangible Economy
“…a thoughtful eye-opener.” - Inland Empire Business Journal
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