Harvesting Intangible Assets

Uncover Hidden Revenue in Your Company's Intellectual Property

 Harvesting Intangible Assets

Author: Andrew J. Sherman
Pub Date: October 2011
Print Edition: $24.95
Print ISBN: 9780814434987
Format: Paper or Softback
e-Book ISBN: 9780814417003

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Smart companies reap what they sow. If your organization isn’t digging deep enough on a regular basis to recognize the wealth of revenue-producing opportunities that may be hiding just below the strategic surface, you could be short-changing your stakeholders—and your company’s future—out of a powerful harvest that can make all the difference to your bottom line.

As an internationally recognized authority on the legal and strategic aspects of business growth, author Andrew J. Sherman has worked with some of the world’s leading companies, helping them strategically leverage their intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, systems, processes, and employee expertise. In Harvesting Intangible Assets, he reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.

Did you know that after Olestra was less than warmly received in the commercial marketplace as a fat substitute, Procter & Gamble gave it a second—extremely lucrative—life as a cleanser for contaminated soil? When the markets hit their lows in 2008, how did IBM, 3M, Google, and Apple retool their business models and strategic priorities to take advantage of the valuable opportunities while other organizations rapidly lost market value?

Featuring instructive and fascinating examples, this book reveals how some of the world’s leading companies have cultivated and leveraged critical intangible assets. You’ll discover eye-opening and practical strategies that can make all the difference in understanding the opportunities you have and making the most of them. You’ll learn how to institute systems for managing your intellectual capital, train your leaders and managers to more effectively harvest your company’s ideas, and maximize and drive your shareholder value.

Whether you call it “harvesting intangible assets” or “intellectual property management,” you need to make the most of everything your company has to offer if you want to remain competitive. This thought-provoking book gives you the tools you need to reveal the bumper crop lying just below the surface of your organization.

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day, and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland and at Georgetown University Law School. Frequently called upon by the media to share his expertise, he has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor’s Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, and Franchising & Licensing.

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