The Truth Doesn't Have to Hurt

How to Use Criticism to Strengthen Relationships, Improve Performance, and Promote Change

The Truth Doesn't Have to Hurt

Author: Deb Bright
Pub Date: October 2014
Print Edition: $17.95
Print ISBN: 9780814434819
Page Count: 256
Format: Paper or Softback
e-Book ISBN: 9780814434826

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Back Cover Copy

"The practice of graciously giving and receiving honest, constructive feedback is perhaps the most important driver of success. Dr. Bright has brilliantly created a tool kit that all personnel and team managers can use to maximize the benefits of this valuable process. By applying the tools Dr. Bright shares in this book, you can replace blame, sandbagging, and defensiveness with trust, creativity, and innovation. Brilliant!" -- Marshall Goldsmith, top-ranked executive coach and author of New York Times bestseller What Got You Here Won't Get You There

Just as athletes make progress when coaches critique them, job performance can improve with the skillful application of criticism. Handled poorly, though, it stings and can breed resentment.

The Truth Doesn't Have to Hurt explains how to turn criticism into a positive force for promoting trust, motivating people, and catalyzing change. It reveals a surprising finding: Criticism is perceived as either truth or a personal attack. But when you follow some simple guidelines in delivering your message, you can remove the hurt and have your words taken as helpful information.

Packed with valuable tips and examples, this research-based book shows you how to:deliver criticism and have it taken as useful * create an atmosphere of acceptance * avoid the mistakes that sabotage an exchange * avoid personalizing criticism to better control how you receive it * and much more.

Ignoring problems or choosing to say only nice things will just maintain the status quo. Instead, use the powerful tool of criticism to promote rapid--and willing--improvements in performance.

Deb Bright, Ed.D., is founder and president of Bright Enterprises, Inc., a consulting firm devoted to enhancing performance. Her roster of clients includes Raytheon, Marriott, Disney, GE, Chase, Morgan Stanley, and other premier organizations.

Follow her blog at

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