Fail Fast or Win Big

The Start-Up Plan for Starting Now

 Fail Fast or Win Big

Author: Bernhard Schroeder
Pub Date: February 2015
Print Edition: $21.95
Print ISBN: 9780814434789
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814434796

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Table of Contents


Introduction: Why Today's Entrepreneurs Need to Read This Book 1

1 The End of Business Plans 7

2 The New Way: The LeanModel Framework 17

3 Ideas Are Great but Business Models Rule 27

4 Lean Resources: Less Is More 51

5 Rapid Prototyping, Right Now 69

6 The Whole Customer Truth 85

7 Entrepreneurs Have a New Investor: The Crowd 105

8 Opportunity Is Here and Everywhere 123

9 Entrepreneurs Who Tried to Fail Fast and Won Big 143

10 If You Want to Be an Entrepreneur, Be One 167

Recommended Reading 181

Index 185

About the Author 197

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