Fail Fast or Win Big

The Start-Up Plan for Starting Now

 Fail Fast or Win Big

Author: Bernhard Schroeder
Pub Date: February 2015
Print Edition: $21.95
Print ISBN: 9780814434789
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814434796

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If you went to business school, you may have learned that you’ll never succeed without a sound business plan. And while it’s true that knowing your market and having a solid strategy for reaching it are valuable qualities, you’re wasting time.

By the time you’ve studied every case history, consulted every expert, analyzed all the figures, and designed the “perfect solution for today’s market,” it’s already tomorrow. Wouldn’t you rather get out there and start selling your product or service now?

Fail Fast or Win Big shows you how to forgo a traditional business plan by building a viable business model, a way to find, test, and sell to your market simultaneously, practically from Day 1, then leverage your customers’ experiences immediately toward improving your product. This could mean scrapping your product completely—so be it! If you’re going to fail, fail fast and move on to your big win.

Bernhard Schroeder has been there for the tumultuous births of some powerhouse companies that literally started in someone’s garage or an old warehouse. Regardless of industry, what set those companies apart from potential competitors is that they didn’t wait around for approval from a board, a think tank, or an investor—they put together a product or a service (sometimes only barely viable) and threw it into the market. From there, customer feedback told them exactly what to do.

Fail Fast or Win Big lays out do-it-now tactics and gives quick and powerful examples of successful companies who shunned labor-intensive formal plans in favor of real-world prototyping and research. In a few cases, these enterprises failed spectacularly—then dusted off and jumped right back in. Never pausing to let opportunity fly past them, they took risks, reaped rewards, and won big. Very, very big.

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