Fail Fast or Win Big

The Start-Up Plan for Starting Now

 Fail Fast or Win Big

Author: Bernhard Schroeder
Pub Date: February 2015
Print Edition: $21.95
Print ISBN: 9780814434789
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814434796

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Overview

Don’t fear failure. Fear the missed opportunity.

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s costly.

There’s no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of “failing fast.” They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to:

Create a rapid prototype of their product or service • Develop a business model instead of a business plan • Test it repeatedly with customers so they can spot failure early • Continue to refine the model based on customer interactions • Leverage their network and resources in order to run lean

The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

About the Author

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world’s largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg’s, GM, and American Express.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org