Selling to The New Elite
Discover the Secret to Winning Over Your Wealthiest Prospects
Authors: James Taylor, Stephen Kraus, Doug Harrison
Pub Date: February 2011
Print Edition: $21.95
Print ISBN: 9780814434772
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814416549
Buy the book:
"…ideas are presented clearly, without frills or filler…backed up with scientific research…Every employee in your business should read this book." --New Age Retailer
“…impassioned guidebook…enriched with illuminating examples of techniques highly successful salespeople use…with wealthy customers.” --Fort Worth Star-Telegram
“These guys are good and, better yet, they are thinkers…it merits your serious attention…You’ll get lots of nuggets in this excellent book.” --Life Insurance Selling magazine
“…authors have been surveying the buying habits of the affluent over the last five years …that would be enough to purchase this book but there is much more.” --Knights on the Road
“Packed with insight, examples, eye-opening stories, and exercises…contains the practical strategies you need to successfully sell to those with the power to buy.” --ForeWord this Week
“While mainly aimed at those selling luxury goods, it offers many valuable lessons for wealth managers, financial advisors and estate planners.” --Accounting Today
“An easy read…the book provides a good foundation to help professionals understand the marketing/sales basics when selling elite product to elite prospects.” --Choice magazine
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