Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

 Brand Aid

Author: Brad VanAuken
Pub Date: December 2014
Print Edition: $29.95
Print ISBN: 9780814434734
Page Count: 352
Format: Hardback
Edition: Second Edition
e-Book ISBN: 9780814434741

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Back Cover Copy

Praise for the First Edition of BRAND AID:

"If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read again!" -- Bookviews

"VanAuken has distilled his enormous practical knowledge about the theory and practice of brand management....[A] valuable resource for marketing professionals." -- Publishers Weekly

"[W]hen a brand gets overextended, underadvertised, overpriced, or develops other problems, few entrepreneurs know what to do. Brand Aid goes a long way toward remedying these problems...a significant addition to the brand marketing library." -- Entrepreneur

Branding is more than a great logo. A brand is the essence of an organization--its DNA--impacting its continual success. It is absolutely essential to get it right.

Brand managers, marketers, executives, and entrepreneurs have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management, including:

The 6 most powerful sources of brand differentiation * 5 elements that trigger brand insistence * turning brand strategy into advertising * online branding * private label brands * creating "category of one" brands * social responsibility * sustainability * storytelling * 60 nontraditional marketing techniques * metrics * 35 common brand problems * and much more.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org