Upside

Profiting from the Profound Demographic Shifts Ahead

 Upside

Author: Kenneth W. Gronbach
Pub Date: April 2017
Print Edition: $27.95
Print ISBN: 9780814434697
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814434703

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TOC

Table of Contents

INTRODUCTION…………………………………4

PART ONE: THE DEMAND SIDE OF THE EQUATION: GENERATIONS AND REGIONS

Chapter 1: Counting People—What a Concept! 8

Chapter 2: The People are Demanding……………………………………………….19

Chapter 3: The Ever-So-Important Delineation of the Generations………………25

Chapter 4: Who are These People?…………………………………………………..30

Chapter V: On the Way Out with the G.I. Generation………………………………40

Chapter VI: The Still Silent Generation………………………………………………45

Chapter VII: Those Transformative Baby Boomers…………………………………50

Chapter VIII: The Unfairly Maligned Generation X………………………………..55

Chapter IX: Coming of Age with Generation Y……………………………………..61

Chapter X: The As-Yet-to-Be-Defined Generation Z……………………………………….66

Chapter XI: Now That You Know Who These People Are, Where Are They…….71

Chapter XII: The Northeast Beholden to International Immigration…………….84

Chapter XIII: The South Has Indeed Risen Again………………………………….99

Chapter XIV: Doldrums in the Midwest…………………………………………….116

Chapter XV: Is the West the Best?…………………………………………………..130

PART TWO: THE SUPPLY SIDE OF THE EQUATION: THE IMPACT OF DEMOGRAPHICS

Chapter XVI: Put All These People Together and Stir the Pot……………………145

Chapter XVII: Death Comes Knocking For Us All………………………………..149

Chapter XVIII: Kicking Back During the Golden Years………………………….158

Chapter XIX: Boomers Driving the Future of Health Care………………………168

Chapter XX: Where House Now?………………………………………………….181

Chapter XXI: Planes, Trains and Automobiles…Not to Mention Boats…………198

Chapter XXII: Technology—A Language Best Spoken by the Young?…………..214

Chapter XXIII: Retail and Marketing—When and How to Sell What to Who….224

Chapter XXIV: Manufacturing—Coming Home to Roost?……………………….238

Chapter XXV: Out With the Old, In With the New—Labor Force Dynamics……245

PART THREE: THE REST OF THE WORLD (ROW)

Chapter XXVI: It’s a Mighty Big World Out There!……………………………….250

Chapter XXVII: Economic Dynamo—North America…………………………….256

Chapter XXVIII: The Old Country—Europe………………………………………259

Chapter XXIX: More Than Half the World—Asia…………………………………262

Chapter XXX: Cradle of Civilization—Africa………………………………………267

Chapter XXXI: Latin America Flavors and Down Under………………………..…269

Sources………………………………………………………………………………….272

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