First in Thirst
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Author: Darren Rovell
Pub Date: September 2005
Print Edition: $27.95
Print ISBN: 9780814434574
Page Count: 256
e-Book ISBN: 9780814429099
Buy the book:
"Selected as one of Soundview Executive Book Summaries's the ""30 Best Business Books"" of the year.
Publishers Weekly: ""...an account wide in scope, rich in details and sufficiently varied to keep the pages turning.""
Beverage Digest: ""[A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development -- and sale -- of Gatorade.""
Yahoo! Sports: ""[A] fascinating new book.[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big.""
Dallas Morning News, Steve Powers, nationally syndicated columnist: ""It’s a lively book rich in detail.""
Business Ledger (Oak Brook, IL): ""...an engrossing read...the book is captivating.""
BrandChannel.com: ""A good read about a product’s ups and downs for those into sports, business, or supposed hangover cures.""
Mississippi Business Journal: ""...a fascinating business story.""
Detroit Free Press: ""He [Rovell] writes a fascinating chronicle of how Gatorade’s superb marketing overcame obstacles."""
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