Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Author: Noah Fleming
Pub Date: January 2015
Print Edition: $26.00
Print ISBN: 9780814434437
Page Count: 288
e-Book ISBN: 9780814434444
Buy the book:
"...the lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers." --Publishers Weekly
“No-nonsense and rich with examples of his ideas in action, this is a survival guide for those lost in the big-data jungle.” --Retailing Insight
“Evergreen is a funny, highly pragmatic and detailed playbook on customer retention, customer experience, and customer strategy.” --M&SB magazine
“From Internet startups and mom-and-pop businesses to multinational giants, strong companies…Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits” --Retailer Observer
“Fleming presents a thought-provoking look at cultivating and promoting good customer relations and customer loyalty to a business.” --Library Journal
“Fleming’s framework allows us to ask: are we merely ‘adrenaline junkies’ chasing the high of the next customer acquisition, or are we cultivating a sustainable business?” --Forbes
“… full of really valuable information on rethinking how you approach customer service… kind of book you can open up to any page and learn something new.” --MindTools
“guides entrepreneurs in improving their marketing and building an unbreakable type of customer loyalty.” --Leaders in the Trenches
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