Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving


Author: Noah Fleming
Pub Date: January 2015
Print Edition: $26.00
Print ISBN: 9780814434437
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814434444

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Back Cover Copy

If you've found yourself losing old customers in an increasingly cutthroat marketplace...

If you struggle no matter how much you chase after new customers or how many you reel in...

If you spend inordinate amounts of time on logo positioning or Tweeting into the unknown...

Evergreen offers a better way for sustaining growth and profitability. What works time after time is to nurture your customer base, building emotional connections and lasting relationships.

It's easy to do with the original framework, action steps, and examples in Evergreen. This systematic program teaches you to:

* Build impeccable character, community, and content--the Three Cs of evergreen companies

* Create loyalty programs that turn satisfied customers into enthusiastic advocates

* Nurture profitable customers while pruning those who sap time and money

* Align positive statements about your company with actual actions

* Invert the expectations gap that can drive customers away

* Segment your customers by merging character demographics with behavioral analytics, and personalize your communications

* And much more

Innovation giants like Apple or Amazon share the same foundation as the thriving corner shop. All are built on exceptional customer experiences. Evergreen shows you how to achieve the same deep and lasting loyalty with your own customers--the key to success, season after season.

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