Primal Teams

Harnessing the Power of Emotions to Fuel Extraordinary Performance

 Primal Teams

Author: Jackie Barretta
Pub Date: October 2014
Print Edition: $24.95
Print ISBN: 9780814434413
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814434420

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Great team results depend on tapping the incredible power of emotion. Negative feelings such as fear, anger, and frustration can inhibit a group's performance. The most optimal emotions stimulate team innovation and productivity because they enhance such competencies as quickness, flexibility, resilience, and the ability to deal with complexity. Your team's bottom-line performance depends on creating a work environment that respects and taps into the primal force that Mother Nature has hardwired into our brains: emotion.

Drawing on the cutting-edge work of leading neuroscientists, Primal Teams provides practical tips and techniques to help you get measurably better results by generating optimal emotions in your team. Sharing real-life stories of leaders who have harnessed the incredible power of group energy to set amazing performance records, this groundbreaking book reveals how to:

Tap into the energy and clarity that optimal emotions naturally generate.

Facilitate deep emotional bonds and incredible team spirit within your group.

Manage your team's emotional dynamic in such a way that leads to expanded creative thinking, deeper inspiration, accuracy of intuition, and higher motivation.

Prevent fear and negativity from thwarting your team's matter what the circumstances.

You can't reason away or "fix" emotional states with rational thinking. You must deal with them directly. Primal Teams applies the latest principles of team psychology to the workplace, explaining how creating peak emotions naturally ignites team performances that transcend the talent and skills of your individual performers.

You'll discover which emotions facilitate the utmost creativity, and ways to instill them in yourself and your teammates. You'll learn quick fixes for the most common team emotional challenges, how expressing negativity can sometimes benefit a team, and methods for managing the ways in which both positive and negative emotions can spread. You'll also learn how to connect your team to a deeper, energizing purpose.

Optimal emotions can transform any team into a high-performance engine in which minds sharpen, people find creative solutions, and everyone operates at their peak. Primal Teams shows you how careful management of emotion triggers the kind of passion and energy that supercharge team performance, increase productivity, and boost the bottom line.

JACKIE BARRETTA is a Founding Partner of Nura Group, a consulting firm dedicated to enhancing team innovation and performance. Her work with primal emotions in teams has won her widespread recognition and dozens of prestigious awards. Connect with Jackie at

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