Think Agile

How Smart Entrepreneurs Adapt in Order to Succeed

 Think Agile

Author: Taffy Williams
Pub Date: November 2014
Print Edition: $23.00
Print ISBN: 9780814434307
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814434314

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The world of business is more volatile than ever before. As an entrepreneur, having a single-minded focus and unwavering commitment is no longer enough. You need to be ready to shift direction in response to change or disruption at a moment’s notice: Be willing to test new approaches; consider other options; and quickly transition to new products, services, policies, and processes. In short, you have to be agile.

Think Agile is an indispensable guide to this essential skill. Covering a range of topics—from funding, to time frames, to planning—the book helps you measure your own entrepreneurial agility, and offers real-life case studies and invaluable tools to help you improve it. You’ll learn how to think—and act—agile, in regard to funding sources, launch timetables, planning, and repurposing everything from products to people to names. You’ll also discover how to navigate your enterprise through a rapidly changing, obstacle-strewn environment that demands agility, and broaden your outlook so you’re thinking about what might happen down the road, and get ready to adjust as early as possible to take advantage of future events.

When circumstances change, it can be difficult to tear yourself away from your original —and possibly outdated—conception of what will make your business successful. This unique book acknowledges the challenge in thinking clearly and objectively about your company in the face of unexpected obstacles such as lost funding, a similar product being unveiled by a more established company, or a key employee jumping ship to work for a competitor. Think Agile shows you how to move away from the conventional wisdom and the status quo, and make your way toward fresh thinking and new business strategies and tactics. Culling examples from a variety of sources to show you how to use agility approaches successfully, the book also presents cautionary tales of what happens when entrepreneurs are destructively inflexible.

When you lock yourself into one strategy, one product, one distribution method—and one way of thinking about your business—you limit your potential, and lower your chances of capitalizing on economic, industry, or market changes. This book examines the latest trends that will soon present opportunities and obstacles for all entrepreneurs. Think Agile is an essential guide for the success of any business…no matter what obstacles may lay in its path.

TAFFY WILLIAMS has been a successful entrepreneur and advisor to entrepreneurs for more than 30 years. The founder and president of Colonial Technology Development Company, which assists start-ups in technology commercialization, he writes the popular “Startup Blog,” as well as articles for

Connect with Taffy: Twitter @twilli2861 Read his blog:

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