Persuasion Equation

The Subtle Science of Getting Your Way

 Persuasion Equation

Author: Mark Rodgers
Pub Date: May 2015
Print Edition: $17.95
Print ISBN: 9780814434178
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814434185

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.

Back Cover Copy

“My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that’s just as important, though: how to conduct yourself with grace and integrity when things don’t go your way.” —Daniel H. Pink, best-selling author of To Sell Is Human and Drive

“Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in Persuasion Equation.” —Steve King, Executive Director, University of Wisconsin School of Business

Are some people naturally more persuasive than others? No. Persuasion in business settings is a quantifiable and repeatable science that any professional can learn.

Persuasion Equation presents a series of specific steps that together form an ultra-powerful driver of agreement, decision making, ownership, and productivity.

This eye-opening and practical book reveals universal but surprising truths about:

• What persuasion is, and what it’s for—as well as what it’s not

• Credibility: how it’s gained, lost, and rebuilt

• The real reasons people say no, and what they need to hear to get to yes

• Personality differences, gender and age gaps—and how to leverage them toward agreement

You’ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three dimensional.

Persuasion Equation’s use-it-now tools include: 19 ways to influence up, down, and sideways • “Moment-of-Yes” do’s and don’ts • A seven-step Persuasion Action Plan • 10 Emergency Actions for when things are headed south • And proven tips for building self-confidence and persuading the most important colleague of all . . . yourself

There is no magic or secret to getting the agreement and cooperation you need for success. Just a dynamic process suited to any business situation, in any industry, and at any level. It’s logical, it’s clear, and it always works. It’s the Persuasion Equation.

Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops, and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale. Visit his website:

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: