Think Bigger

Developing a Successful Big Data Strategy for Your Business

 Think Bigger

Author: Mark van Rijmenam
Pub Date: April 2014
Print Edition: $27.95
Print ISBN: 9780814434154
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814434161

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.

Table of Contents


1 The History of Big Data 1

The Twentieth Century 1

The Twenty-First Century 2

2 What Is Big Data? 5

Explanation of the 7Vs 5

Eight Realities of Big Data You Should Already Know 12

The Impact of Big Data on Society 19

Takeaways 21

3 Big Data Trends 23

On-the-Go Big Data 25

Big Real-Time Data 31

The Internet of Things 36

The Quantified-Self 43

Big Social Data 46

Public Big Data 50

Gamification 53

Takeaways 57

4 Big Data Technologies 58

Hadoop HDFS and MapReduce 59

Open-Source Tools 60

viii Contents

Big Data Tools and Types of Analysis 62

Takeaways 70

5 Big Data Privacy, Ethics, and Security 71

Big Data Privacy 73

Big Data Ethics 80

Big Data Security 84

Takeaways 91

6 Big Data in Your Organization 93

Key Characteristics of Information-Centric

Organizations 96

Some Generic Big Data Uses 98

Big Data and Return on Investment (ROI) 104

Big Data on the Balance Sheet 106

Internal Big Data Opportunities 107

Big Data Roadmap 123

Big Data Competencies Required 127

Small and Medium Enterprises (SMEs) Can Achieve

Remarkable Results with Big Data 141

Governance for the Accuracy of Big Data 143

Takeaways 147

7 Big Data by Industry 149

Agriculture Industry 149

Automotive Industry 153

Consumer Goods 157

Education Industry 161

Energy Industry 165

Financial Services Industry 169

Gaming Industry 174

Healthcare Industry 178

Legal Profession 183

Manufacturing Industry 185

Not-for-Profit Sector 189

Media and Entertainment Industry 194

Oil and Gas Industry 198

Contents ix

Public Sector 201

Retail Industry 207

Telecom Industry 211

Transportation Industry 216

Travel and Leisure Industry 220

Takeaways 223

8 The Future of Big Data 225

Glossary 233

Notes 241

Index 265

About the Author 278

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: