Own Your Future

How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy

 Own Your Future

Author: Paul B. Brown
Pub Date: June 2014
Print Edition: $22.00
Print ISBN: 9780814434093
Page Count: 224
Format: Hardback
e-Book ISBN: 9780814434109

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Nothing is certain. Your job, your company, even your line of work can suddenly change--or disappear. And no amount of planning on your part can change that.

The solution, we have been told so many times, is to be adaptable, be flexible, be ready. But how do you do that? When the here and now is such a struggle--given work pressures, industry shake-ups, and the constant introduction of new competitors--how do you carve out the time and energy to reimagine your life? How do you build a better future when nothing is stable? It's a tough question.

Own Your Future delivers concrete answers for thriving in turbulent times. The secret lies with the most adaptable people on the planet: serial entrepreneurs--people who have started two or more successful companies. While each of those entrepreneurs is different, of course, if you look at the way they started their companies you'll find they share a simple formula for achieving success. Having determined a potential goal, they then: take a small step toward it, assess what they learned, build off that learning, and take another small step, assess, and continue onward--baby step by baby step.

They don't make huge bets or overcommit. Instead, obstacles trigger adjustments; setbacks fuel growth. Loss of interest or lack of progress is a chance to jump ship without being out very much--freeing resources that can be used to try something else. It's a liberating approach to navigating uncertain terrain, one that buffers you from fear and paralysis.

Written by a trio of seasoned business thinkers who are experts on how organizations and individuals can thrive amid uncertainty, Own Your Future extends the Act. Learn. Build. Repeat. process they introduced in their groundbreaking book Just Start into our everyday lives, as a tool we can use to design our careers and our futures. So, instead of imagining a perfect job and planning backwards (what positions to hold; what subjects to study), you just determine your overarching desires and values, and then make small, studied steps toward achieving them--whether you're advancing in your company or starting out on your own.

Based on hundreds of in-depth interviews and packed with stories, the book's proven method helps you tackle other challenges along the way, such as how to choose between love (of work) and money; how to be happier at your current job; how to land a new position; and how to launch yourself into entrepreneurship, should you decide that's your goal.

When the future is unpredictable, career planning is meaningless. Own Your Future unlocks a better method for rethinking your prospects, embracing entrepreneurial tactics, and ensuring your own success--no matter what awaits.

Paul B. Brown is a longtime contributor to the New York Times and a former writer and editor for BusinessWeek, Forbes, and Inc.

Charles F. Kiefer is President of Innovation Associates, the firm that pioneered the concept of organizational learning.

Leonard A. Schlesinger returned to Harvard Business School as a Baker Foundation Professor of Business Administration after serving as President of Babson College.

Together, they are the authors of Just Start, as well as popular blogs for Harvard Business Review and Forbes.

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