It's Not the Size of the Data -- It's How You Use It

Smarter Marketing with Analytics and Dashboards

 It's Not the Size of the Data -- It's How You Use It

Author: Koen Pauwels
Pub Date: March 2014
Print Edition: $29.95
Print ISBN: 9780814433959
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814433966

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Review Quotes

“Pauwels takes the reader into the world of big data and marketing dashboards….illustrates in an easy understandable manner how any company can improve performances using marketing dashboards…” --Christian Reiners blog

"…provides a wealth of information about managing and leveraging data...Essential and a must-read." --One Cause at a Time

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