Billy, Alfred, and General Motors

The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History

 Billy, Alfred, and General Motors

Author: William Pelfrey
Pub Date: March 2006
Print Edition: $18.95
Print ISBN: 9780814433874
Page Count: 336
Format: Paper or Softback
e-Book ISBN: 9780814429617

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Review Quotes

"Business Times (New Haven, CT): ""Through the lens of history at its most gripping, this book reveals why American business needs both intuitive, risk-taking Billys and logical, bottom-line conscious Alfreds.""

ForeWord: ""The author tells an amazing story, previously largely untold...this is an illuminating, yet little known saga of the clash between eternal dreamers, inventors, tinkerers, and salesmen at the dawn of the twentieth century."""

“This fresh look at early GM is timely and interesting.”

-Corp! (Detroit)

“entertaining and instructive… masterfully tells about GM's past and... helps explain what recently went wrong at the company.”

-Washington Post

“…easy to read and extremely well researched.”

-World Business Review

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