The Art of War for Small Business

Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

The Art of War for Small Business

Author: Becky Sheetz-Runkle
Pub Date: June 2014
Print Edition: $14.95
Print ISBN: 9780814433812
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814433829

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Table of Contents

CONTENTS

Acknowledgments ix

Introduction 1

PART 1--SEIZE THE ADVANTAGE WITH SUN TZU

1. About Sun Tzu and The Art of War 9

2. The Power of Applying The Art of War

for Small Business 13

PART 2--UNDERSTANDING: ESSENTIAL SUN TZU

3. Understand Yourself 27

4. Understand the Enemy 47

5. Understand the Market 59

6. Sun Tzu for Customers and Business Alliances 73

PART 3--PRINCIPLES FOR THE BATTLEFIELD

7. Embody the General 89

8. Perseverance 103

9. Focus 113

10. Unity 125

PART 4--ADVANCED SUN TZU:

STRATEGY FOR YOUR SMALL BUSINESS

11. Maneuvering 139

12. Adaptation 153

13. Spirit 163

14. Deception 177

15. Sun Tzu and the Future of Your Business 197

Appendix: Key Sun Tzu Passages for Small Business 203

Notes 207

Bibliography 215

Index 219

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