The Art of War for Small Business
Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Author: Becky Sheetz-Runkle
Pub Date: June 2014
Print Edition: $14.95
Print ISBN: 9780814433812
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814433829
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Sun Tzu's The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership--all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses--including industry powerhouses. And now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu's classic treatise into 12 powerful lessons, revealing how to:
* choose the right ground for your battles * prepare without falling prey to paralysis * strike your competitors' weakest points * focus resources on conquering key challenges * go where the enemy is not * consolidate victories * build and leverage strategic alliances * and more.
Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver, and outstrategize competitors--The Art of War for Small Business will help you capture crucial sectors and emerge victorious.
Advance Praise for The Art of War for Small Business:
"If Sun Tzu were an entrepreneur today, The Art of War for Small Business is the book he would have written. Learn the lessons of the master here and beat your competition!" -- Mark McNeilly, author of Sun Tzu and the Art of Business
"Sheetz-Runkle's book packs a one--two punch. Intellectually it untangles Sun Tzu's strategic wisdom, and pragmatically it gives examples that will surely trigger ideas to apply to your company. There are books you read once or twice, and there are the rare few you keep on your desk within reach. I believe you will reach for The Art of War for Small Business often." -- Thomas Huynh, founder of Sonshi, educational resource for Sun Tzu's The Art of War
BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist, and the author of Sun Tzu for Women.
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