The Art of War for Small Business
Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Author: Becky Sheetz-Runkle
Pub Date: June 2014
Print Edition: $14.95
Print ISBN: 9780814433812
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814433829
Buy the book:
Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival.
The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:
● Choose the right ground for your battles
● Prepare without falling prey to paralysis
● Leverage strengths while overcoming limitations
● Strike competitors' weakest points and seize every opportunity
● Focus priorities and resources on conquering key challenges
● Go where the enemy is not
● Build and leverage strategic alliances
Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
About the Author
BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org