Data Crush

How the Information Tidal Wave is Driving New Business Opportunities

 Data Crush

Author: Christopher Surdak
Pub Date: February 2014
Print Edition: $27.95
Print ISBN: 9780814433744
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814433751

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Table of Contents


Foreword vii

Introduction 1

Part One: What’s Driving the Data Crush? 7

1 Mobility: Smartphones, Tablets, and the

“Internet of Things” 9

2 Virtual Living: The Rise and Growing

Dominance of Social Media 23

3 Digital Commerce: Infinite Options for

Buying Goods and Services Online 35

4 Online Entertainment: Millions of Channels,

Billions of Actors 48

5 Cloud Computing: The Death of Dedicated

Infrastructure 58

6 “Big Data”: Learning from the Flood 68

Part Two: The Impact on Business 77

7 Contextification: Responding to

the Market of One 79

8 Socialfication: The Intimacy Imperative 98

9 Quantafication: The Building

Blocks of Business 113

10 Appification: Instant Customer

Gratification 128

11 Cloudification: Everything as a Service 142

12 Thingification: Objects as Participants 157

Pa rt Three: How Successful Businesses

Will Respond 171

13 Polarize: Know Thyself 173

14 Accelerate: Your Only Business

Imperative 185

15 Data Enable: Leveraging Your Most

Valuable Asset 196

16 Quantification: Big Data, Bigger Results 206

17 Gamify: Getting What You Pay for 215

18 Crowdsource: Putting Your

Audience to Work 224

Summary: A Few Days in Life, Circa 2020 235

Notes 269

Index 273

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