Supercommunicator

Explaining the Complicated So Anyone Can Understand

 Supercommunicator

Author: Frank J. Pietrucha
Pub Date: May 2014
Print Edition: $17.95
Print ISBN: 9780814433683
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814433690

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Table of Contents

CONTENTS

Introduction: An Elephant Named Digital Communication 1

PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7

1. Deliver Meaning 11

2. The Dawn of the Multimedia Age 19

3. What Is Multimedia? 25

4. Digital Media Changes the Way We Experience Information 37

5. Finding the Right Medium to Deliver Your Content 43

PART II KNOW THY AUDIENCE 49

6. Why Smart People Misread Their Audiences 53

7. Learning About Your Audience 57

8. Addressing Multiple Audiences 65

9. Researching Cultural Issues 71

PART III KNOW THY SUBJECT 75

10. If You Are Not a Subject Expert . . . 79

11. Advice for Content Experts 83

PART IV SIMPLICITY AND CLARITY 87

12. Simplify Your Content 91

13. But Don’t Oversimplify 97

14. Focus on Clarity 101

PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105

15. Supercommunicator Basic Guidelines 109

PART VI HUMANIZE YOUR COMMUNICATIONS 119

16. Find Your Human Voice 121

17. Speaking Human . . . Without the Human 127

18. It’s Story Time! 131

19. Testimonials: A Supercommunicator’s Win-Win 141

20. Case Examples That Make Learning Real 145

21. What Not to Do When Speaking Human 151

PART VII GETTING AN AUDIENCE TO CARE 155

22. The Power of Personalization 157

23. Rational Thinking Isn’t Always the Rational Choice 161

PART VIII BUILDING BLOCKS AND ANALOGIES 167

24. Building a Path to Comprehension 169

25. The Power of Comparison 177

26. Analogies in a Professional Setting 185

PART IX VISUAL AND INTERACTIVE 191

27. More than a Garnish 195

28. Quality and Integrity in Design 201

29. Visuals for Presentations 209

30. Let Your Audience Explore 219

31. Your Role as a Supercommunicator 225

A Debt of Gratitude 233

Notes 237

Index 245

About the Author 257

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org