Explaining the Complicated So Anyone Can Understand


Author: Frank J. Pietrucha
Pub Date: May 2014
Print Edition: $17.95
Print ISBN: 9780814433683
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814433690

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Back Cover Copy

In our data-driven, technologically enhanced world, many new developments are so complex that only experts comprehend their nuances. But what the experts don't grasp is how to tell the world about them.

Supercommunicator supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets. This first-of-its-kind guide explains how to:

* Distill details and data into big ideas * Deliver meaning to audiences * Use story­telling to captivate and educate * Humanize content to make complicated ideas more tangible * Layer harder ideas on top of easier ideas * Strip away complex language, jargon, and acronyms * Use analogies to explain unfamiliar areas

By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first-century skill--one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects.

Advance Praise for Supercommunicator:

"From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha's book is your modern primer in communication."-- Paul Smith, author, Lead with a Story

"Supercommunicator ... emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today's audiences." --Candace Fleming, CIO and VP of Technology, Columbia University

Frank J. Pietrucha, president of Definitive Communications, has more than 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.

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