Explaining the Complicated So Anyone Can Understand
Author: Frank J. Pietrucha
Pub Date: May 2014
Print Edition: $17.95
Print ISBN: 9780814433683
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814433690
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In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:
● Distill details and data into big ideas
● Deliver meaning to audiences
● Use storytelling to captivate and educate
● Humanize content to make complicated ideas more tangible
● Layer harder ideas on top of easier ideas
● Strip away complex language, jargon, and acronyms
● Use analogies to explain unfamiliar areas
● Master new digital modes of expression
● And more
Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
About the Author
FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.
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