The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

The Power of Strategy Innovation

Authors: Robert E. Johnston, J. Douglas Bate
Pub Date: March 2013
Print Edition: $24.95
Print ISBN: 9780814433652
Page Count: 332
Format: Paper or Softback
Edition: Revised Edition
e-Book ISBN: 9780814433928

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Table of Contents



Section One -- Executive Overview

1. Strategy Meets Innovation

2. Strategy Innovation Is Managing the Future

3. Strategy Innovation Is not Strategic Planning

4. The Discovery Process

Section Two -- Guide for Implementation

5. The Discovery Process -- The Moen Story

6. The Discovery Process -- Staging Phase

7. The Discovery Process -- Aligning Phase

8. The Discovery Process -- Exploring Phase

9. The Discovery Process -- Creating Phase

10.The Discovery Process -- Mapping Phase

Section Three -- Advanced Strategy Innovation

11. Maximizing the Discovery Process

12. Formalizing a Strategy Innovation System

13. The Future of Strategy Innovation



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