The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Authors: Robert E. Johnston, J. Douglas Bate
Pub Date: March 2013
Print Edition: $24.95
Print ISBN: 9780814433652
Page Count: 332
Format: Paper or Softback
Edition: Revised Edition
e-Book ISBN: 9780814433928
Buy the book:
"PDMA's Visions: ""Credit Johnston and Bate for their bias for action -- the book is organized to foster implementation, with helpful process tips sprinkled liberally throughout, helpful chapter summaries and endnotes by chapter for convenient diving into referenced materials. The immediacy and clarity of the presentation should help you get right into the process.""
Academy of Management Executive: ""The Power of Strategy Innovation is very worthwhile for senior managers and those responsible for innovative processes in their organizations."""
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