The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Authors: Robert E. Johnston, J. Douglas Bate
Pub Date: March 2013
Print Edition: $24.95
Print ISBN: 9780814433652
Page Count: 332
Format: Paper or Softback
Edition: Revised Edition
e-Book ISBN: 9780814433928
Buy the book:
Strategy Innovation: sound business planning meets your company’s bold
vision of the future.
Strategy Innovation: sound business planning meets your company’s bold vision of the future.
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
About the Authors
Robert E. Johnston, Jr. and J. Douglas Bate are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org