The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Authors: Robert E. Johnston, J. Douglas Bate
Pub Date: March 2013
Print Edition: $24.95
Print ISBN: 9780814433652
Page Count: 332
Format: Paper or Softback
Edition: Revised Edition
e-Book ISBN: 9780814433928
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Strategy Innovation: sound business planning meets your company’s bold
vision of the future.
Strategy Innovation: sound business planning meets your company’s bold vision of the future.
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
About the Authors
Robert E. Johnston, Jr. and J. Douglas Bate are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
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