The Practical Drucker

Applying the Wisdom of the World's Greatest Management Thinker

The Practical Drucker

Author: William A. Cohen, Ph.D.
Pub Date: November 2013
Print Edition: $25.00
Print ISBN: 9780814433492
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814433508

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Table of Contents

CONTENTS

Foreword

Introduction

Part One | People

1 General Business Ethics

2 Drucker on Engagement

3 Drucker’s Favorite Leadership Book

4 The Seven Deadly Sins of Leadership

5 Three Principles for Developing Yourself

6 Move Your Company Ahead by Encouraging Your People

7 The Most Important Leadership Decision

8 Drucker and Heroic Leadership

9 What Everyone Knows Is Usually Wrong

10 Power Comes from Integrity

11 People Have No Limits

Part Two | Management

12 Fear of Job Loss Is Incompatible with Good Management

13 You Can Accomplish More with Less

14 What to Do About Office Politics

15 Above All, Do No Harm

16 How to Avoid Failure

17 Quality Is Not What You May Think

18 Implementation Requires Controls

19 Do the Right Thing at the Right Time

20 How to Be a Managerial Fortune-Teller

21 What Are You Going to Do About It?

Part Three | Marketing and Innovation

22 Can Marketing and Selling Be Adversarial?

23 The Five Great Marketing Sins

24 You Can’t Get the Right Strategy from a Formula

25 Drucker’s Four Approaches to Entrepreneurial Marketing

26 If You Conduct Marketing Research, Conduct It Right

27 Be Careful in Using a Bribe

28 There Are No Irrational Customers, Only Irrational Marketers

29 Where the Best Innovations Come From

30 Drucker’s Theory of Abandonment

31 The Mysteries of Supply-Side Innovation

Part Four | Organizaton

32 The Purpose of Your Business Is Not to Make a Profit

33 Social Responsibility Is a Win-Win

34 There Are Only Two Organizational Functions

35 Ignorance Is Good

36 What to Do When an Organization Faces a Crisis

37 The Ultimate Requirement for Running a Good Organization

38 Is Leadership a “Marketing Job”?

39 You Must Know Your Strengths

40 Drucker’s Most Valuable Lesson

Endnotes

Index

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