The Innovative Sale

Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

The Innovative Sale

Author: Mark Donnolo
Pub Date: February 2014
Print Edition: $25.00
Print ISBN: 9780814433478
Page Count: 288
Format: Hardback
e-Book ISBN: 9780814433485

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Back Cover Copy

“Success in sales requires a unique level of creativity and innovation, as all marketers aspire to deliver completely unique and compelling experiences for their customers. Until now, we lacked a roadmap to guide sales teams through the process of creative thinking. In The Innovative Sale, Mark defines the key principles from the world of art and design that can be used to exceed the expectations of our most demanding customers.”

Bob Dillon, Director, SMB Agency Sales, Google

“In a world that is constantly changing, sales professionals at all levels must think about how to change themselves and how to solve their customers’ problems. In The Innovative Sale, Mark has done an amazing job of pulling the covers back to allow us all to reflect on creativity in a way that is seldom discussed and even less frequently deemed to be truly creative. His unique approach empowers us all to be creative in our own way and to challenge the way things have been done, while dealing with the realities associated with ‘owning a number.’”

Greg Johnson, Vice President, Product Delivery and Consulting, LexisNexis

“Mark Donnolo has written an innovative sales book that makes sense. Dollars and sense.”

Jeffrey Gitomer, author of 21.5 Unbreakable Laws of Selling and Little Red Book of Selling

“Great sales organizations long ago mastered driving value through a disciplined, analytic-based sales approach. The Innovative Sale provides an engaging, step-by-step roadmap for how to seamlessly marry in innovation and creativity to win in today’s competitive marketplace.”

Amanda Eisel, Senior Vice President, Bain Capital

“Sales has always been defined as part science and part art. Over the past decade, ‘the science’ has improved immensely with new studies, better data analytics, and highly effective technology. Mark’s book, The Innovative Sale, is the first that I have read that focuses on new thinking on ‘the art’ side of the equation.”

Ian Levine, Senior Vice President, Sales Strategy & Operations, Iron Mountain

“Innovation has terrific power in the sales process. Clients often consider both innovation and the organization’s ability to sustain innovation as key differentiators. This book gives you the ability to learn and develop that repeatable process–and that is priceless.”

Jeff Connor, Chief Growth Officer, ARAMARK Corporation

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