True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

 True Alignment

Author: Edgar Papke
Pub Date: December 2013
Print Edition: $29.95
Print ISBN: 9780814433362
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814433379

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Table of Contents

CONTENTS

Preface

Acknowledgments

Introduction: It's All About Alignment

One The Human Art of Business

Two The Business Code

Three The Customer

Four Brand Intention

Five The Six Brand Intentions

Six Extraordinary Brand Recipes

Seven Aligning the Company and Team

Eight Decoding Culture

Nine Aligning Culture

Ten Aligning Leadership

Eleven Actions for Alignment

Appendix: True Alignment Assessment

Index

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