True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

 True Alignment

Author: Edgar Papke
Pub Date: December 2013
Print Edition: $29.95
Print ISBN: 9780814433362
Page Count: 240
Format: Hardback
e-Book ISBN: 9780814433379

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


What separates market leaders from the pack? The answer is alignment.

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:

• Decipher customer expectations

• Define the brand as a solution to the customer’s needs

• Turn the unique selling proposition into the mission

• Create a company culture where everyone is aligned to this vision—and responsible for living the brand promise

• And more

Whether you’re a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today’s complex and rapidly changing business environment.

About the Author

EDGAR PAPKE is an award-winning speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code™, providing a unique approach to organizational alignment, change, and performance.

Search the full text of this book


Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: