A World Gone Social

How Companies Must Adapt to Survive

A World Gone Social

Authors: Ted Coine, Mark Babbitt
Pub Date: September 2014
Print Edition: $24.95
Print ISBN: 9780814433263
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814433270

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Table of Contents

CONTENTS

Foreword by Peter Aceto, CEO, Tangerine • xii

Introduction • xv

SECTION I

CHAPTER 1 | Welcome to the Social Age 1

CHAPTER 2 | The Customer Holds All the Cards 10

CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22

CHAPTER 4 | The Evolution of Social Recruiting 36

CHAPTER 5 | The Engagement Era 50

CHAPTER 6 | It Takes a Community 64

SECTION II

CHAPTER 7 | The Death of Large 78

CHAPTER 8 | Flat: The New Black? 91

CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110

SECTION III

CHAPTER 10 | The Social Leader: A Blue Unicorn? 124

CHAPTER 11 | Building a World-Class Team for the Social Age 147

CHAPTER 12 | In the Social Age, Customer Experience Comes First 163

CHAPTER 13 | And Stop Calling Me “Social Media Marketing!” 181

SECTION IV

CHAPTER 14 | Investing in Social: Is What You See Real? 202

CHAPTER 15 | The Future of Business in a World Gone Social 216

References • 227

Index • 233

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