Creativity & Problem Solving (The Brian Tracy Success Library)
Author: Brian Tracy
Pub Date: October 2014
Print Edition: $9.95
Print ISBN: 9780814433164
Page Count: 112
e-Book ISBN: 9780814433171
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Chapter 1: The Root Sources
EVERYONE IS creative. Creativity is a natural, spontaneous
characteristic of positive individuals with high self-esteem.
Companies that create a positive working environment
receive a steady flow of ideas from everyone on the staff.
What are the factors that largely determine your creativity?
There are three. The first is your past experiences. What
has happened to you in the past has a major effect on determining
how creative you are in the present.
Influence of the Past
It seems that creative people, because of their backgrounds,
consider themselves to be highly creative. Generating ideas
is normal and natural for them.
Uncreative people, on the other hand, have often had
negative environments, starting in childhood and continuing
through different jobs, where they have generally
accepted that they are not particularly creative at all. Even
when they have good ideas, which they often do, they will
reject or ignore the ideas, believing that if they are the
source, the ideas can't be any good.
When you work (or have worked) for a company where
your ideas are encouraged and stimulated, where your
bosses and coworkers treat your ideas with respect and
interest, you will feel yourself to be more creative in your job.
Power of the Present
The second factor that determines your creativity is your
current situation. Is there a lot of encouragement for new
ideas in your workplace? Do people laugh together and get
involved in discussing ideas together, or are your ideas
ridiculed and criticized?
In the 1990s, Eastman Kodak was a $60 billion company
with 140,000 employees. It dominated the world of film, as
it had for many decades. Then, after many years of work,
the scientists and researchers at Eastman Kodak discovered
a new process called "digital photography" that did not
require the medium of film to take and print photographs.
When they took this discovery to their senior managers,
they were roundly criticized and told, "This idea is no good;
Kodak is a film company and this technology does not
They were sent back to their offices and laboratories and
told to forget about this new breakthrough technology. The
rest is history. Within a few years, the Japanese camera manufacturers
leaped all over the idea of digital photography,
bringing out new digital cameras one after another, and
soon, Kodak was finished.
The Person You See
The third factor that determines your creativity is your selfimage.
Do you consider yourself to be a creative person? Do
you see yourself as being highly creative, or not? Many studies
indicate that 95 percent of people demonstrate the
potential to perform at high levels of creativity. The work
done by Howard Gardner at Harvard University concluded
that there are several different ways of thinking, and that
each person is a potential genius in at least one area. What
this means is that the key to unlocking your creativity is to
begin to think of yourself as a highly creative person.
The Inner Game
Timothy Gallwey, in his book The Inner Game of Golf,
teaches that the way to become a better golfer is to imagine
that you are already a top golfer and to play golf as if you
were already at championship levels. The very act of thinking
about yourself as an excellent golfer improves your golf
swing and your drive and putting almost immediately.
By the same token, the way to increase your creativity is
to imagine that you are already a highly creative person.
Repeat to yourself, over and over, "I'm a genius! I'm a genius!
I'm a genius!"
Visualize and imagine yourself as a highly creative person.
Imagine that you are so creative that there is no problem
in your world that you cannot solve by using your creative
mind. Imagine that there is no goal that you cannot achieve
by developing ideas for its accomplishment. Imagine that
there is no obstacle that you cannot overcome when you
apply your creative mind, like a laser beam cutting through
steel, to remove the obstacle.
The good news is that everybody is inherently creative.
Creativity is a tool provided by nature to man to ensure survival,
and to deal with the inevitable problems and challenges
of daily life. The only difference is that some people
use a lot of their inborn creativity, and some people use very
1. Identify your biggest single goal in life today. What is it,
and what one action could you take immediately to move
a step closer to that goal?
2. Identify the biggest problem or obstacle standing between
you and your most important goal. What one action could
you take immediately to solve that problem or remove that
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