The New Corporate Facts of Life
Rethink Your Business to Transform Today's Challenges Into Tomorrow's Profits
Author: Diana Rivenburgh
Pub Date: November 2013
Print Edition: $27.95
Print ISBN: 9780814433041
Page Count: 256
e-Book ISBN: 9780814433058
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If your company does business the old school way, you may not be in business for long.
Disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other irresistible forces can pummel your company, or provide the stimulus for you to alter your strategies in ways that solve the very problems old school practices often caused.
The New Corporate Facts of Life provides a penetrating analysis of the global forces impacting organizations, and creates a map for charting a sustainable, profitable future. Whether you lead a multinational operation or a tiny start-up, you cannot avoid the game-changing technological, social, environmental, and economic forces permanently altering the business landscape. A product innovation can blindside your strategy; angry customers can tap the power of social media to tarnish your brand overnight; harmful business practices in your supply chain can make your company look like a heartless, greedy enterprise.
Based on interviews with top executives and thought leaders—including John Brock, CEO of Coca-Cola Enterprises; Kurt Kuehn, CFO of UPS; G. P. “Bud” Peterson, President of Georgia Institute of Technology; and John Gardner, Chief Sustainability Officer for Novelis—the book recounts how leading-edge companies have already taken steps to harness the New Corporate Facts of Life to devise innovative and responsible solutions that benefit society and the bottom line. The insights, guidelines, and lessons from the field show you how to:
• Create compelling visions to shape a radically different future.
• Engage diverse stakeholders for innovation.
• Forge ahead with industry-changing strategies.
• Develop bold leaders to thrive in uncertain times.
• Foster vibrant cultures with committed, inspired employees.
• Design resilient, prosperous organizations.
In today’s unpredictable, interdependent world, you need new strategies that can harness seismic changes to your competitive advantage. You’ll find them in the inspiring stories, compelling examples, and innovative strategies of The New Corporate Facts of Life.
Diana Rivenburgh is CEO and President of Strategic Imperatives, Inc., a global consulting firm that helps clients create sustainable, profitable, competitive advantage by developing transformational strategies, bold leaders, engaged cultures, and resilient organizations. Her clients include AkzoNobel, Novo Nordisk, Mandarin Oriental Hotel Group, and PVH.
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