The New Corporate Facts of Life

Rethink Your Business to Transform Today's Challenges Into Tomorrow's Profits

The New Corporate Facts of Life

Author: Diana Rivenburgh
Pub Date: November 2013
Print Edition: $27.95
Print ISBN: 9780814433041
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814433058

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Back Cover Copy

Still myopically chasing quarterly profits, producing the same product in the same way, issuing directives to increasingly disengaged employees? Too many organizations cling to outdated models and practices. But they won’t be able to hang on much longer.

The old rules of business are being rendered obsolete by disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other sweeping global forces. Forward-thinking organizations, from global giants and the latest start-ups, view these as tailwinds propelling them into profitable markets. These bold leaders move beyond today’s best practices to develop tomorrow’s next practices. They don’t predict the future; they create it.

The New Corporate Facts of Life takes you behind the scenes of Unilever, Starbucks, Nike, Novo Nordisk, Patagonia, and dozens of other resilient companies that have shifted course and focused on transforming industries, innovating with green technologies, building sustainable supply chains, redefining products and services, creating new models for emerging markets, and other strategies for harnessing the new rules of business.

The book incorporates original interviews with dozens of respected executives and thinkers, offering an unparalleled overview of today’s shifting business landscape and informed advice on how any organization, large or small, can chart a clear path through the catalytic changes ahead, transforming the greatest challenges of our time into competitive advantages.

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