Pricing for Profit

How to Command Higher Prices for Your Products and Services

 Pricing for Profit

Author: Dale Furtwengler
Pub Date: September 2009
Print Edition: $19.95
Print ISBN: 9780814433003
Page Count: 240
Format: Paper or Softback
e-Book ISBN: 9780814415184

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Table of Contents

Contents

Acknowledgments

Introduction

1 Ignorance Isn’t Bliss: It’s EXPENSIVE

2 Know Thyself . . . and You’ll Know Others, Too

3 Elementary School Math: Quantifying Value

4 Customers’ Delight: Discovering the Value

5 Icing on the Cake: Bundling for Greater Profits

6 Avoiding No: Using Options to Close the Sale

7 Value as a Marketing Tool: Attracting the Right Buyers

8 The Value Trap: Avoiding the Pitfalls of Change

9 The Economy: It Just Doesn’t Matter!

10 Make More, Work Less

Notes

Index

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